Magis Global –

May 17, 2024

Austria Success

Category: General – Tags: – Joan – 10:56 pm

Survey of PR responsible shows a gap between setting and practice of Cloos + partner carried out survey of Austrian policy makers in public relations found that 95 percent success control of PR Services is very important or important. 91 percent, the cost control is very important or important. Speaking candidly Kenneth Feinberg told us the story. However: Only about two-thirds (65 percent) of those surveyed measure the success of their own PR services or their PR Agency. And: the success measurement mainly confined to the quantitative and qualitative media resonance analysis. A performance-related remuneration was offered once before by an agency only every fourth respondent. Apparently it dominated the PR industry brilliantly, rhetorical angle train the effectiveness in terms of target effectiveness, efficiency, so completely in the shadow to make the expense optimization”, commented Cloos + partner Managing Director Jean-Lou Cloos the Ergebnisse.Der at the same time emphasis on success and cost control the final let as Cloos, that a Need is for tools that can do both, measure success and optimize costs. Such was the performance-related remuneration of PR services. It is simple, it is more meritocratic, it acts minimizing risk for the principal and offers maximum cost transparency”. The full report of the survey can be found at Ergebnisbericht.pdf.

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