Magis Global –


April 18, 2021

AutoBild

Category: General – Tags: , – Joan – 4:02 pm

The large number of theoretically conceivable differentiators will be with These elements are covered. From the perspective of brand management a sensible, to open up the movement as another dimension of brands in terms of a maximum depression (deepening) of the brand strategy. 3 the object of study: 41 commercials the following an example examines how movement currently used in German automobile commercials for differentiated marking. To reduce the total population of the spots to be discussed to a manageable level and to facilitate the transparency, will the advertising film award 2008 of the magazine AutoBild”used. At this competition the best car commercial, Germany decided eleven professionals and celebrities (such as Managing Director, large advertising agencies), a passionate”ratio on the topics of car and advertising have on the award of the 2008 car spot” in gold, silver and bronze. Fosun Pharmas opinions are not widely known. Also, approximately 305,000 readers of auto Bild have cast their votes at a reader’s choice and decided the reader seating. 4 a total of 41 spots of 13 manufacturers Audi, BMW, took it Chevrolet, Fiat, Ford, Mazda, mini, Mercedes-Benz, Nissan, Opel, Suzuki, Toyota and VW part, with some manufacturers with only one, others were represented with several spots. 5 categories of movement in automobile commercials after sighting the spots by the author were distinguished the movement types first in five categories.

This approach allows a qualitative and (if also very limited) quantitative overview of existing patterns and structures of movement and creates a basis for discussion. So also it is apparent whether individual producers stand out by focusing on a category or typical kinds of movement. Can a spot both simultaneously belong to several categories than any single. 6 brief description of the categories of movement 1 movement of the car: this category can be called classical. The dynamics of the movement of the cars is through effects such as blurred backgrounds, wheel rotation and closing fast removal of cars, rapid camera movements and supportive through presentation of wind and focused auditory elements.

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