Magis Global –


April 26, 2020

Cultural Code

Category: General – Tags: – Joan – 1:18 pm

It puts its singularity in exhibition for the market. To read more click here: Primerica. Og Mandino For those who is identified with the function of markets, which it involves in the present, especially before the characteristics of very active, changing commercial scenes, where the consumer is a determining actor in the success for the companies, when these they satisfy, in addition, to include/understand his reasons for purchase, his behavior, they know the excellent thing to consider the code of this, its traditionalism, custom cultural and way of how it develops for the acquisition, buys and use of the products that it acquires. Exactly, on it, studies have been realised that thus contribute aspects that are important to consider, for example, in interesting article of Silvia Chauvin, published in School of Mental Education in writing on this subject, indicates, that the Dr. Clotaire Rapailles an anthropologist and French psychiatrist to us who has penetrated in the cultural anthropology and marketing. From its consultant Archetype Discoveries Worldwide with soothes in New York, offers consulting services to the main corporations.

Its work has served basic to create campaigns of as diverse product marketing as those of Procter & Gamble, Nestl or General Motors, and to help to identify the ingredients critics of the loyalty of marks, the work parties and until of the leadership. It makes a question interesting that demands, Why different cultures process the same information of so different ways? The answer of Clotaire Rapaille is simple and direct: Because the reference systems of each culture are different. Cultural codes are the calls . Its methodology is based on analysis archetypes of Carl Jung and on its psychiatric work with autistas boys in Switzerland. The theory of Rapaille maintains that our decisions as buying or our preferences by a determined political candidate are influenced by subconscious stamps (the term was coined by the etlogo Konrad Lorenz in 1935).

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