Magis Global –


June 22, 2020

Customer Touch Points

Category: General – Tags: , – Joan – 1:33 pm

The marriage between the social Web and the mobile Internet has changed forever how we buy and do business with each other, with breathtaking speed the way. A paradigm shift is equivalent to the impact on the business world. Companies can only survive if the socially networked customers love them. To achieve this, they must control the travel of the customers along their touch points. We all live in a complex symbiosis with the Web the touchpoint journey in the mixed reality. The mixed reality, so a continuous fusion of online and offline is pending. For the people out there both worlds have grown together long ago. Hear from experts in the field like Fairstead for a more varied view.

The biggest challenge for the company is now here to develop ideas and communication strategies that so of course play with both media worlds, like the people who use them”, said Wayne Arnold, Global CEO of the communication agency Profero. Why must the offline-online-customer-journey’, or rather the touchpoint journey’ customers in the future be Rotary and pivot of all entrepreneurial activities. Originally the term customer journey’ from E-commerce. He describes the path of users surfing the Web via views and clicks up to the eventual Yes. What is like to forget this looking at: A potential client will not start just back and forth, but he combined the real online and of course not only offline – with the virtual world.

So anything that we are told face to face, now at your fingertips digital be verified can be. And in real time, not rarely directly in front of the eyes of astonished seller. Touch points are moments of truth ‘ touch points occur everywhere where is a (potential) customer with a company, its employees, products, services and brands in contact. At every touch point, it can come to positive and also negative experiences, can strengthen a customer relationship or wear down or strengthen a brand or crumble.

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