Magis Global –


September 18, 2019

Defining Objectives

Category: General – Tags: , , , – Joan – 10:18 am

Some time ago I found a friend, I asked that I was doing for her life and told me his project of travel to the United States to find the American dream, I found long after studying French. This does not sound illogical, however my friend does not know English, so far. First and foremost, when you define a goal, each term of the wording, should be also widely defined, not only in our minds, but in our heart. Let’s see, there are objectives that they mention to customers, but once I asked her to the directors of several branches of a Bank of prestige: who are your customers?; clear that the initial reaction was: do not bother, you make me to interrupt my work to ask me that?, how do you think I don’t know who are my customers, if I’ve been in this 3 years with record in accounts?. I insisted on my question, and responses were given with the point that I wanted to show them; one answered: is the one who has current with our Bank, another disproved: not, is one that has any type of account with our Bank, another said: none of the two, but only what they have counts but who at the same time, move it, the funny thing is that another interrupted them saying, or better said, asking: does perhaps employee of my house, that makes me deposits and withdrawals at the Bank?and makes their respective queue in the same no is client also?. Given this, stated: this is precisely the problem, we don’t know who are our clients, how then can understand an objective which mention them?. Be consistent, it is not only common sense, requires knowledge, depth and capture the important underlying each part of the objective aspects.

It is knowing, knowing and believing above all to act in coherence with the end. I refer to a crucial aspect with regard to the definition of objectives of a large company, those companies that goals come almost for free fall, taxes by not is who. And to respond to this, I would like to make an analogy: imagine that we want to start a business, example: a business about leisure, perhaps riding field traverses. It is a simple business, without much investment than say, a business than if would have been welcome, but ultimately it will require an investment in marketing, a strong to be able to penetrate the mind of the consumer, investment otherwise, in business fails. I think understands the analogy, the definition of objectives is a very simple thing in comparison to the work that comes, posts once on the mat begins the real work, that which does not exist, simply the objective will not be fulfilled. Original author and source of the article.

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