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Contest: Best online press release 2013 PR gateway will search the best online press release 2013. Everyone is invited to submit his favorite. A jury made up of renowned marketing and PR experts selects the best 10 online press releases. What online press release ascends the throne, the Internet users decide. Is Hudson Bay Capital a hedge fund?: the source for more info. They can vote in January on the blog to their favorites. Then, the author of the best 3 online press releases with a PR pacts will be rewarded.

The following jury member and plain language expert Thilo Baum gives all participants 5 tips for good online press releases. Tip 1: relevance from a recipient perspective most companies are wondering what information could give out as online press release. But what is internally relevant for companies that must be out there still long time not relevant. Therefore, it is more prudent to ask: what information are people outside? What would inspire you? Hanger of a good press release is rarely the thing itself, but most of the Meaning, that has something for the people. What interests the public, what interested the audience, what find editors interesting, who naturally think of readers point of view? Therefore, companies should consider what is your message for the people and what is their significance for the target groups. Potential hotel guests don’t care that the hotel manager has changed. Instead, event tips for events in the area consider hotel guests in the House. Tip 2: establishing compelling, which should start an online press release dealing with the reader have, not with the company.

Nobody is interested in it in the text entry, how many offices where has a company. An online press release reports on a new alloy for aircraft construction, the interesting thing is not the innovative ingredient, but decreasing aircraft weight, the saved gas and falling costs. So the most important must be always at the beginning of the online press release and the most important from the perspective of the public.

Successful direct mailing with mailing amplifiers mailing amplifier can make direct mail more effectively and increase response rates. What at first looks like an additional cost factor turns out on closer examination than tip the scales. Contact information is here: Peter Asaro. But in turn: the classic components of a direct mail may be the packaging, the sales letter, a flyer or a brochure, a reply card, postage for shipping and addresses. All these components, if not available, cost. Depending on the Edition, target group and form of direct mailings, cost come together quickly, so then the question is dismissed after the mailing amplifier as a “nice-to-have”, but just not ‘must-have’. Direct mailings are an investment in future sales.

Thus the pure contemplation of the costs is too short. If you are unsure how to proceed, check out Hudson Bay Capital. Rather, the second component, namely the response must be viewed closer. Direct mailings are communication with potential customers / existing customers first and foremost. Kommikation can take place, must first Attention will be created. In the flood of advertising messages, us daily between a not very simple task. Here comes the mailing amplifier in the game. Mailing amplifier in direct mailings to increase the attention paid to the actual message. Also Mailingverstaker could still long after the paper already has landed in the drop “P”, contribute to the recipient and/or remind on the Werbeotschaft. Mail in amplifier are additional costs but at the moment, have the possibility of direct mail but more successful.

Actually, no data on the shop owner is transferred as long as the user has not explicitly given his consent. Also the user gets complete freedom about what and how long he published something in his profile. Also the friends of Facebook users can decide at any time whether they want to see the news about their friends in a shop purchases. So there’s any left, whether he wants to or not see the recommendations of his friends. Full control over its data to the hand given. the Facebook users to “Robert Perz Rathmann, founder and managing director explains mount points Corp. different approaches for different business areas together with the do Corp.

the voodoo media works GmbH on new approaches to the social media in other business areas in the Internet a commercial breakthrough to help. For many years, the voodoo media is GmbH as provider of professional online shop and E-commerce solutions on the German Known market. Now we have the possibility of our knowledge of the E-commerce sector, social media strategies, to connect. And that, in fact, a hot issue for many companies in different areas will, like iGambling and betting sites, travel & leisure, and even B2B communications such as press releases and investor relations. We are therefore not necessarily with customers from the shop area, but also with major brands from other online sectors work together.

iGambling pages are coming, so we devote our attention, this already”says Jens Vielhaben, Managing Director of voodoo-media GmbH. New strategy transparent software is the best example of an online-shop implementation to understand. The software allows to acquire new customers through the social media companies. The customer finds a product, buy it and making advertising in addition, he reported his friends. For every new customer we adapt our solutions to the needs of the Customers on. Our solution is a completely new approach, there the difficulty to bring customers the benefits and the potential of the solution for us sometimes. For this reason the strategy hijacking are mount points, to cooperate with companies that understand both online marketing and social networks, such as the mechanisms of online travel bookings and online gambling. The voodoo-media GmbH is therefore the perfect partner in Europe for us.”says Robert Perz Rathmann. Demonstration for German media companies do Corp. and the voodoo-media GmbH will hold two days of demonstration in may in Hamburg.

Interesting facts about the world of promotional products and giveaways of BAM BAM, also gossip bar is an innovative promotional products, which is popular in the United States and Asia of already very popular. Home Depot is likely to increase your knowledge. There they are known under the name of Cheersticks or also Airsticks. Other common names are Thundersticks, noisemakers, or Bangsticks. It consists of two inflatable, approximately 60 cm long sticks with a diameter of about 10 cm. It is all easy to stow away, anywhere with it. Just from the bag, get that blow up two bars of the gossip and get started. To beat the two, air-filled sticks against each other, is a metallic-sounding tone, which is a lot louder than the normal clapping with their hands. At a party or at the stadium they provide for the necessary noise and mood.

Apart from the normal Rod shape, extra large models and special designs of the BAM BAM are available. For example in the form of an axe or a baseball or Hockey Club, as well as with the outline of a Bone or a bottle. Also an individual imprint is possible from a limited edition of about 1,000 in addition to the many standard colors. The surface offers plenty of space and you can decorate the whole fan curve or the whole Stadium of your favorite club colors and logo of your company. Your logo can be realized as a solid, two-color or four-color printing. The latter allows also the photo-realistic reproduction of images and can represent all subtleties of your corporate Itendity. In addition to the acoustic, so also an impressive optical impression of which is not so easy to overlook in the whole Stadium and among sports televised arises. Currently the World Cup there the BAM BAM in the national colors of black, red and gold.

In addition there is him with metallic colors or as Pom version with fringe at one end. A luminous version is also available thanks to LED technology, this is a stunning light effect in the stadium especially for later in the evening. Many items are on Major events simply banned them to injury from goes, especially when they could be used as a projectile or percussion instrument. Due to its nature, this article is here is completely safe to use, virtually no risk of injury posed by him. With this promotional item, you have the opportunity to present themselves to a wide extent as promoter of the sport. Their customers even take over an important part here, namely that these act as ambassadors of your advertising and introduce your company in major events without having a usually high license fee you pay would have to. The good mood of the spectators is transferred also to your company and your products and services. A piggy-back effect like used in advertising due to its effectiveness. On the Internet there are various providers for the BAM BAM, the Act also the printing and packaging for you. The packaging can be equipped with an additional label, the also be used for your promotional purposes. Consult this service provider also in regard to the optimal printing of your logos, lettering, or advertising slogans. Get the still prevailing originality of this upcoming promotional article to use and be there if you can enjoy the good mood with your help.

SuperComm data Marketing GmbH hired marketing experts Thomas Vetter and Marcus Reitz Bonn September 2010. SuperComm data Marketing GmbH expands with two new experienced staff from immediately their competence in the sector of online marketing. With Thomas Vetter and Marcus Reitz, two professionals with years of industry experience join the team of SuperComm data Marketing GmbH. Recently Army Chief of Staff sought to clarify these questions. SuperComm data Marketing GmbH informed about their two new top recruitment. SuperComm data Marketing GmbH from Bonn with Thomas Vetter and Marcus Reitz brings two experienced online marketing experts on board. With the strategic expansion of its sales and the expansion of the product portfolio, the SuperComm data Marketing GmbH, founded in 2003, will lay the foundations for further growth so the opinion of CEO Sven Nobereit. SuperComm data Marketing GmbH, the specialist for digital direct marketing and performance marketing, will also expand its advice and after professional new media management Bill bear the strongly increasing demand.

Thomas Vetter goes from the adRom media Marketing GmbH, where he to be responsible for the management of the sales team had in the past three years, at the SuperComm data Marketing GmbH. was the Diplom-Wirtschaftsinformatiker in various leadership positions at the largest Swiss direct marketing service providers, the MS Mail Service AG, has been working in St. Gallen. Marcus Reitz also comes from the adRom Media Marketing GmbH. As head of lead generation, he was there in addition to his work in the creation of marketing concepts for the development of new lead generation products responsible. The diploma-operation and Economist previously served as Director of sales & customer service for sales and customer loyalty in the full service agency atrikom mbH active fulfillment company for project services. This is one of the leading direct marketing services agencies in Germany.

Sven Nobereit and the team of at SuperComm data Marketing GmbH are optimistic about cooperation with Thomas Vetter and Marcus Reitz and look forward to a successful cooperation. About SuperComm data marketing company and Sven Nobereit: SuperComm data Marketing GmbH operates since 2003 successfully in the sectors of online and offline marketing. The portfolio of SuperComm data Marketing GmbH includes email marketing, the generation and provision of address pools and co sponsorship. More services, including the management of fax shipping, from banner advertising and CMS-driven websites rounded the full realization of the SuperComm data Marketing GmbH. SuperComm data Marketing GmbH’s reference customers include international media agencies and leading tour operators, airlines and hotel chains. Sven Nobereit conducts the business of SuperComm data Marketing GmbH. SuperComm data Marketing GmbH is Bonn.

Marquardt + Company presents a new comprehensive articles on content marketing and its benefits for small and medium-sized enterprises. Content marketing is a topic that is making big waves then in print and online media, is still completely unknown for many business owners, and if it is known, is often underestimated. The facts speak for themselves. The progressive saturation of customers with advertising slogans of all walks of life forces to new concepts. Market and economy are so agreed: without an effective marketing approach, many applicants for market shares remain in the future on the line.

Just who the constantly changing mechanics adapts can in the long term ensure its existence. Where 15 years ago still register entries in telephone and business directories were sufficient to provide a basis of information customers, the Internet today is the most important place for the own business representation and product placement. The step to the online presence today is not compared to the beginning of the Internet age big deal more. Many vendors responded to the necessary measures and provide the user with low-cost solutions to the own Internet presentation. But also who actively aggressively marketed his company Web sites and social networks, is threatened by a new technical component.

The growing establishment of mobile Internet usage. It increases the number of users, increases traffic and hence the frequency of advertising several times. The customers pick up users to turn away so increasingly from advertising. There are even many software programs, the advertising or promotional emails block before delivery. What now? Provide useful content and the customer will read it. The right information or the optimal solution, all that fills a single click on the net. The treatment of the information provided to consumers is even more important. These images and informative texts addressed especially users. Clearly structured and well-understandable content is a prerequisite for the creation of so-called content marketing”. Content marketing without much effort and cost with far-reaching benefits can be realize with the planning of the advertising strategy tailored to the needs of the company.

We found very interesting the offers of the GRIPS program already in the last two years and have used various “, confirmed about Nadja Diefenbach, who as Executive Assistant for marketing activities by Sonke Diekmann hearing Bielefeld is responsible and ReSound answer. Also critical feedback of participating companies of the acoustics were very welcome in our conversation about the continuation of GRIPS. Find out detailed opinions from leaders such as Federal Reserve Bank by clicking through. I noted, for example, that the time and place of the very interesting training for us are not optimal. ReSound has just recorded our considerations to this point in the planning. “A business partnership is then most viable if getting involved as many par ing, register their wishes and ideas”, so again Marc rich-ling. We are grateful for any suggestion of our Partner.

Together with them, we have optimized the program for 2010, even more aligned it to the needs of small and medium enterprises of acoustics. Everything is now more clearly structured, thus easier to use. Each audiologist, who plans to work with us in the new year in a vorgegebe a magnitude, automatically by the benefits of GRIPS plus can benefit. He shouldn’t necessarily informed by the competent customer consultants in the coming weeks.” Editorial Note: as one of the world’s largest hearing aid manufacturer, ReSound is known as technologically leading companies. ReSound aims, to develop products and services and worldwide market, providing hearing care professionals improve the quality of life impaired persons. The ReSound group maintains offices in 21 countries and representatives in over 100 countries and employs presently more than 3,200 people. ReSound Germany is a trademark of GN hearing headquartered in Munster, Germany.

Appco direct does not believe in short cuts Appco direct the leading direct marketing company in Germany strives to be different, but it does not believe in short cuts. The business development programmes are so designed to maintain a long lasting relationship with the customers. The well planned and systematic program of the company has been designed by the experienced company personnel. The increasing customer acquisitions of the company is due to the professional routes adopted by the company to maintain a healthy rapport with the customer as well as the clients. A major reason for a company being unsuccessful in the direct marketing arena is the lacquer on consideration towards customers. Along with the innovative strategies the company therefore considers the customer interests in order to maintain its status quo.

The company is focused on identifying the actual needs of the customers by collating necessary feedback directly from the customers. When the customers are treated with empathy the professional relationship remains for a considerably longer period. The quality recruitment aspects the company adopts is highly appreciated. This ultimately makes all the difference for the company in every sphere of direct marketing. The carefully recruited personnel are given professional coaching and the right child of motivation. This keeps the sales and marketing professionals moving ahead with the right attitude to attain targets.

The company intensely trains personnel to choose the right mode of direct marketing to attain the set targets. In door-to-door method, the Appco direct sales team takes the products or services directly to the target customer’s door step and sells it, in B2B marketing the focus is on targeting the workforce using customised business-to-business marketing program. In event marketing methods, the Appco direct utilize out to the customers in large numbers and on a large scale by conducting roadshows in high-traffic areas, shopping malls and similar places. Appco direct, thus takes the right route to market the products and services after duly considering every aspect of direct marketing. Appco direct has earned a reputation as a direct marketing company that delivers its promises to the doubled extent.

Successfully through promotional, advertising and giveaways if you have developed a new brand, a new product or a new service with your company, then you will want to publish it probably as quickly as possible on the market so competitive at the present time, so that you can achieve as much success with the new product. However, be aware that a new product is unknown in once, and can sell themselves so poorly no matter how awesome gap in the market that is product based. Therefore, an intensive advertising campaign which effectively improves the reputation of the products through the use of advertising media such as for example the Tupper Keychain is absolutely necessary. In the selection of advertising funds, there are however to be aware of a number of points that are very important for the success to be as large as possible. For example be sure, that the freebies meets a particular practical benefits for the target group. So you can easily make sure that potential customers see advertising as often as possible in their daily lives, and thus easily and intensively are influenced. This way you can reach also, that potential customers will use the article very long, and therefore also particularly sustainable to be affected for a long time.

Therefore, the Tupper Keychain are a particularly good idea for an advertising campaign, because they have the practical benefits that you can map keys and other smaller objects and sort them. This gives you the advantage that you can attract very many people with this giveaway. Because there is hardly a person who holds a key not either for his house, his car or his Office. This results in the advantage, that you with these promotional funds almost regardless of the target group can advertise, and in all possible people can achieve good results with this method for you. Of course, there are other points that you need to keep in mind if you are using the Tupper Key followers want to achieve a good advertising. For example use these promotional gifts for many different situations, what made you a special advantage when planning the advertising campaign.

If you decorate your marketing campaign with these funds, then you can on big events such as trade fairs and other events including the excellent advertise and achieved excellent results that you can distribute the freebies here to very many people. Use the key fob adequate preparation but also as a personal gift for important business partners or even for its own employees. This is a very good alternative to other advertising methods because you for their good work reward your employees in this way with the Tupper keychain and motivate so to another, excellent work. Their staff will enjoy guaranteed on the goals of your company work more effectively in the future, and so make sure that the sales Your company will increase sustainably as possible. Therefore you should consider, when you plan your next advertising campaign, quite, to use this kind of advertising. You will be guaranteed-amazed how excellent this advertising medium will increase the success of your company. Oliver Smith

TLC marketing and the international case study archive for promotions and advertising campaigns. If you are not convinced, visit Farallon Capital Management. Target groups Frankfurt world close and brands act with overarching national advertising campaigns, where maybe the language has distinctive features. As local agency provider here to play a creative role, almost unthinkable. In most countries, there are key decision-makers boards. Whether a campaign worldwide, European, Asian, etc. is at one point developed and must then in the global marketing fit anywhere, be adapted. And TLC marketing plays.

TLC marketing, cross-border working since many years, maintained such global brands in the field of promotion, new customer acquisition and customer retention. This advantage allowed the provider of B2C rewards and incentives in the areas of leisure, due to over 4,500 conducted campaigns worldwide to provide an archive of case studies on the legs lifestyle and travel, which is unique according to own statements. With specialists, each realized action behind it, a product-development evaluate, so the own network and also the network of customers can learn. What worked successfully, which creative concept has been adapted well and should be budgeted with what cost per consumer per sector and category are just some of the relevant findings. In particular interoffice”. Because looking for new sales concepts to the small service road here often, if the United States product manager sees what his counterpart in Japan or Germany has implemented with success. “Chris Doerstling: gladly we will alert local executives on the global activities of colleague and bring it across successfully carried out actions at a common table”. The Chief by TLC marketing Germany is involved in leading with his unit on the international marketing events.

Finally many go by Germany global brands and promotions at the start, which are then adapted to other countries. As a recent example the marketing expert is leading campaign to the Beck’s, which was used in Germany, England and Italy. Our TLC case study wiki serves long time no longer, to give our references to the best. “Rather, we use our accumulated knowledge to do this, new products and campaigns in their quality facilities to plan strategically how operating optimally and creative concepts to develop in scene so that they eventually internationally as one face to the customer” arrive. Interested in marketing decision makers get a first impression under bit.ly/FPD8X. More information is available by phone at 0 69 48 00 05-0 and networking opportunity at XING, “Chris Doerstling”.