As the presentations of the Swiss ski resorts were called 2011/2012 although almost twice as often in the season as still a year before. However expects that General visitors increase from Skigebiete-Test.de, so is moderate the increase. The direct competitor of Austria could, however, set to disproportionately with a 266% increase in visitors in the same period. The advantage of the Austrians at the accommodation requests to the portal is even greater. Especially when compared to the 2010/2011 season, the requests for Austrian hotels, apartments and b & BS increased rapidly in 2011/2012 and surpassed the Swiss units to 92.430 requests. Skigebiete-Test.de, together with snow-Online.de, forms the largest online Winter Sports Federation. Jeff Sessions: the source for more info. The portals provide information about alpine skiing such as snow depth, accommodations, weather data, webcams, events, etc. from the ski regions.
Ski tests and ski information is another cornerstone of snow-online. With over 7000 different ski models and over 250 different ski tests is snow-online.de in this area market leader. Although Austria has the stronger growth rates, are Swiss ski areas in the German guests continue to be very popular. This is also a user survey from Skigebiete-Test.de from 2011, with over 5,000 user after their favorite ski area were surveyed year. Here, a Swiss Ski Resort won first place with Zermatt. What it is, that the Swiss destinations despite popularity among Germans often have out the Austrian competition, white Sonja Kammler, who heads marketing at Skigebiete-Test.de: the strong rate of the Swiss franc is a subject also in German media. We can certainly feel free many holidaymakers to opt for a holiday in Switzerland. But again and again we note that many of our users are real fans of the unique Swiss mountains.
Actually, there are a number of positive examples for successful Swiss marketing campaigns that achieve even better results than the Austrian competitors. The Switzerland can do it with creative campaigns to bring the strength of the franc from the minds of the guests. With original themes such as the Example was a contest in which to win a dream job in the Grisons and various package deals were advertised a campaign where could the Graubunden region alone induce some 9,000 visitors and thus potential holiday-makers on the homepage via Skigebiete-Test.de”, recalls Kaissi. The Virgin makes region as it goes. With their online advertising campaign, she reached more than 6,000 visitors, who are closer in the connector on the homepage of the region informed about vacation options. The Austrians lead the user with broad-based campaigns on their websites and promote their offerings. As a result, they gain many visitors for their regions. The examples show but that the Swiss have the potential, with original ideas, again to be able to welcome more visitors in the Switzerland attractive holiday offers and skilled communication in the future,”concludes by Sonja Kammler. Skigebiete-Test.de, together with snow-Online.de, forms the largest online Winter Sports Federation. The portals provide information around the Alpine skiing such as snow depth, accommodations, weather data, webcams, events, etc. from the ski regions. Ski tests and ski information is another cornerstone of snow-online. With over 7000 different ski models and over 250 different ski tests is snow-online.de in this area market leader.