Here is a clear example: In a North American conference, the Marketing specialist asked the audience on a sale of hamburgers. I wonder if I could have one advantage for What good business would want to sell hamburgers? Some responses were: I have a good location. Want to have a recognized brand. I have a low price and high quality. I have a tasty burger, with very good taste.
And other similar responses. The speaker's response was clear: I won them all with just a simple advantage: I wish I had a multitude of hungry people. Nickolas Carr does not necessarily agree. As clear as water: very hungry people, but the burgers were very bad, very expensive and poor location of the business, hungry people will buy your product, in order to satisfy the prevailing need. So the question How do I sell it on the Web? THE QUESTION IS NOT APPROPRIATE. The perfect situation is "… I got an audience that needs the product XZXTcc …" THE RIGHT QUESTION — How do you sell? To reaffirm this, remember that most people DO NOT COME TO THE INTERNET TO BUY. They connect to search for information, solutions to their problems.
Already identified a group of people with a common problem (your niche market), you can think about a product or service that solves this problem. From here, all you have to do is get in your way and show that you have the solution. The niche market did not invent it, we are not GOD.