The concept of corporate identity emerged in the early xx century in the U.S., where the number of companies operating in one area, critically increased and become an important issue of their recognition. Corporate Identity – a collection of graphic, verbal and shaped elements which, when heavy advertising component, pass the "red line" through all the advertising messages and transmit the company's philosophy, its mission or simply scope of the company in the market. Other words, the style – is a set of common principles of design, color combinations and patterns for all forms of advertising, business papers, documentation, packaging, office and even the clothing of staff. Traditional elements of corporate identity: trademark, logo, trademark symbol, corporate unit, corporate colors, corporate font (s), firm industrial materials; slogan; proprietary documentation, trade documentation, packaging, souvenirs; outdoor advertising, branded clothing, branding and office jobs. Also, along with an ideology that must be invested in corporate identity, it must meet the expectations of the target audience, "play up" her perceptions of product / service.
Corporate Identity carmaker business class rather should be soaked in soothing tones, while the corporate identity of the manufacturer snowboards will be better received if he will be bright, "fast" and "dynamic". Register logo (trademark) Register logo in Russia by the Federal Institute of Industrial Property (another name – Rospatent). Register only need a logo (trademark), corporate identity does not require registration. However, if you want – you can consult a professional lawyer who specializes in the protection of intellectual property, and try to protect some elements of corporate identity as industrial designs. Trademark registration in Russia is currently worth 9,000 rubles.
one class of icgs, and 2000 rubles. for each additional class of icgs (It's official duties). nice – an international qualifier for goods and services, numbering at present 45 classes, which classified all kinds of goods and services. You can protect the word mark (ie, only your company name), a graphic mark (only graphics, and the name itself is not protected) and a combined mark (ie the collection of names and graphical images). What a way to protect corporate style you choose? It depends on your company's name. The fact that not every company's name should be protected as a word mark. This is especially true of those titles that were developed by amateurs in Naming the field, and by the businessmen, or rank and file employees. naming – the development of titles for companies or brands so if your company name is neohranosposobnym – you can register graphic mark, or a combined trademark with individual neohranosposobnymi elements do not occupy a dominant position there. If the title of copyrightable – you can register it with any of the following ways: as a word mark, as a graphic mark and as a combined trademark. Protectability your company's name can be checked by examiners or professional patent attorneys specializing in trademarks. By the time of registration of a trademark takes approximately six months to two years, but within a month after filing a formal application you receive priority trademark certificate and be able to relatively safe to use it.