Make a presentation of your business or product effectively is one of the most important things for the development of the same, you should prepare in advance to find strengths and be able to captivate your audience, that will not be monotonous or boring and give you the opportunity of developing your qualities as expert will be one of your best tricks to get satisfied customers. The resulting effective is based on getting the attention of your audience from the beginning, no hables technical data of the product, speaks of the benefits that you will provide its use or consumption, improvements that you can find, the good results that will get .esto is what arouses the desire to purchase on the client. Another way to get their attention is solving problems, people look for solutions, even your you can pose a problem and how to fix it, you have to learn how to detect in your customers needs that they would meet with your products, listen, question, you interact with your customers and remember that each presentation is unique and there is that adapt it to the audience to which it is addressed. Here are my tips for a productive presentation. Here, Dennis Lockhart expresses very clear opinions on the subject. -Enthusiasm always think that confidence is what gives you the security to the present, is good, but the enthusiasm that you transmit is what does generate empathy, is a contagious feeling and will be difficult for your audience to resist to the. -Tells a captivating story in presentations, tell a story related to the topic that you are going to be treated, makes people relax and here is your golden opportunity to involve your audience emotionally, the more effective is to tell anecdotes or success story. -Don’t be a seller of products recalls that you do not sell products or services but sensations that your client will be setting in your mind while you are enumerating them, you have to get your client mentally reaches a situation that craves short-term, look better, take care of your health, benefit… These keys will be very valuable in preparing for a successful meeting..