With video testimonials that strengthen your own position, filming your company were very expensive and therefore out of reach for most small businesses. This technique, with all the new mobile video devices that are flooding the market, is now more and more accessible for everyone. There are a number of varying ways to use this technology, but the best thing you can do, is the production of video testimonials. Testimonials are positive customer statements, played mostly on their own website in writing. Video testimonials are so customer statements in video form. Instead of asking a customer to write down his statement, this filming his statement simply with a video camera, or better yet, they’re filming him.
The advantage of this is twofold. Firstly you can view videos of satisfied customers interested and secondly you disperse due to this medium of any doubt whether the opinions are really real. Practically a successful counterpart to alleged Customer opinions such as “Helga S. says from B….” or “Joachim Z. from H. finds…”. Everyone knows that it is fictitious statements, but if you “perpetuate a review by video”, then no doubt at your prospects on the authenticity.
You dispel not only doubts, but they offer additional incentives to potential new customers to try your offer, because a review in moving images is of course much more effective than one in writing. It isn’t in the production of such video testimonials to create TV broadcast-ready movies. No head get it so, if your videos are professional enough. It rather comes that these videos are credible. On the contrary, a somewhat amateurish rotated video is often much more honest and more credible as a perfect TV production. The best thing about such videos testimonials, embedded in your site, is that now your satisfied customers again and again positive talk about your company, because you can assume that as well as any visitor to your website will look at such video testimonials. These video testimonials can be an excellent complement for your own business video, which you should also always fit. More information can be found under “The own corporate video may no longer missing”.