Marquardt + Company presents a new comprehensive articles on content marketing and its benefits for small and medium-sized enterprises. Content marketing is a topic that is making big waves then in print and online media, is still completely unknown for many business owners, and if it is known, is often underestimated. The facts speak for themselves. The progressive saturation of customers with advertising slogans of all walks of life forces to new concepts. Market and economy are so agreed: without an effective marketing approach, many applicants for market shares remain in the future on the line.
Just who the constantly changing mechanics adapts can in the long term ensure its existence. Where 15 years ago still register entries in telephone and business directories were sufficient to provide a basis of information customers, the Internet today is the most important place for the own business representation and product placement. The step to the online presence today is not compared to the beginning of the Internet age big deal more. Many vendors responded to the necessary measures and provide the user with low-cost solutions to the own Internet presentation. But also who actively aggressively marketed his company Web sites and social networks, is threatened by a new technical component.
The growing establishment of mobile Internet usage. It increases the number of users, increases traffic and hence the frequency of advertising several times. The customers pick up users to turn away so increasingly from advertising. There are even many software programs, the advertising or promotional emails block before delivery. What now? Provide useful content and the customer will read it. The right information or the optimal solution, all that fills a single click on the net. The treatment of the information provided to consumers is even more important. These images and informative texts addressed especially users. Clearly structured and well-understandable content is a prerequisite for the creation of so-called content marketing”. Content marketing without much effort and cost with far-reaching benefits can be realize with the planning of the advertising strategy tailored to the needs of the company.