What is the main task of marketing? Obviously, it is to attract and retain customers. Everyone knows that the second task is much easier to implement. At least, if only because it is less expensive. In this article I decided to consider methods that use marketing to increase customer loyalty – the methods that enable them to exercise greater number of sales to one person. So first let's turn our attention to obvious. First, the customer is not always right. Sometimes, do not try to break into a cake to satisfy some of the individual who wants something impossible. At the same time we must understand that in the modern world, good service should be the norm, but because companies can not afford to skimp on it.
Sales training, customer service, attractive interiors shop – everything is standard, which should present in each company. We will not even talk about it, because it's obvious. We assume that all these requirements are met by the company. Consider what it can do more to increase the loyalty of their clients. What you do today marketers? 1) What the customer wants? Make assumptions about what your customers want – not the best way to learn the truth.
It is better to simply ask them about it. The best way to do this is a small profile (less than 10 questions, and better than 5), which people can fill in the time of purchase. The most readily forms filled people at the time of the issuance of a discount card.