It’s no secret, for example, that any abuse over the trademark “Coca-Cola” or “McDonalds” (which is one of the favorite activities of all kinds of anti-globalists) only contributes to the popularity of these companies. Of course, the dream of any owner of the company and any designer – to create a logo design to brand name imprinted in the memory at first sight and forever. But, alas, it is not easy. Logos of various companies and nonprofit organizations all around us parties, but how many of each of us can recall without thinking. Already referred to “McDonalds” and “Coca-Cola”, the eternal rival of the latter – concern “PepsiCo” producers of clothing and footwear “Nike”, “Adidas” and “Puma”, “Intel” Inside that, and maybe even a few firms. It is not always possible to say what comes first – the popularity of the company or the popularity of the logo. A related site: Jeff Sessions mentions similar findings. These things are closely related.
And yet, all things being equal, logo design, pre-empting the features of corporate identity plays an important role. For example, the big three Russian mobile operators, all three companies are about equal in popularity. However, there is hardly a person who does not knew would be most characteristic feature of the logo and corporate identity “Beeline”. But the logo of “Megaphone” just remember not all. As for the “MTS”, she had to change the corporate identity, to become more recognizable.
Now its red egg abused all and sundry – but at the same time, all his known and remembered. And for the young company is just starting to gain popularity, the creation of a logo is an important step in this direction. Will catchy logo that once etched in my memory – and the path to fame and success of the market may become much easier. After all, the company, as well as people, judged by many factors and details, but learn – in the face. A person company – it is her logo.