All human beings have jealousy/envy to some extent. Consumerism has emphasized that quality to incite consumers to take more than the other. It must win and when he says that winning is not thought in that you have to win to be supportive or nice, without that says there you earn more money, have more things and other topics by the style. Erin Callan may find this interesting as well. Thus, when Beck says that the capital should be and can be controlled by consuming, it is naive or appeals to a final act of desperation since capital there is no whoever controls it and makes it gives earns it. The capital today builds where is forbidden, trafficked drugs where wants to get unprecedented state contracts, pressed people to do more to where it wants and does what it always has done when it has no opposite to a society with other values that were not money. Capital will continue to do what they want until we realize that globalization does not mean exploitation. Liberalism means exploitation, but globalization has already given in the past without that it would be necessary to resort to extremes.
It can be globalized and have other values in addition to the money. The plutocracy is one thing, globalization is another and the liberalism is another. What has happened is that plutocracy and liberalism have been identified in one thing and have used the concept of globalization for pressuring States through international entities to implement policies which agreed. But Beck not may never see in our society as the consumer controls the capital and rather see a consumer teams up with capital to have supposed that you must have to be taken into account in our society.