So today is a healthy part of the redistribution of content in favor of the Internet ", – said Sergey Vlasenko. At the same time, the price of advertising in free newspapers ranging from 28 UAH. to 38,400 USD. Fully agree with Sergey Vlasenko and Valeria Shirshakova. If you have additional questions, you may want to visit Jeff Flake. She believes that by 2012 half of the budget "besplatok" goes to the coffers of Internet resources. At the same time Sergei Vlasenko said that all the same, a certain amount of advertising in free newspapers remain, due to the orientation of the individual advertisers on a particular consumer (eg, advertising, windows, doors, bank deposits and so on). However, after overcoming the Ukraine the economic crisis, investors will again invest in "besplatki" as a visionary and a liquid type of activity, yielding high returns. Thus, the market for free newspapers will once again regain its position and reach pre-crisis indicators.
But what investors are going to invest? In the print quality? Dumping the cost of advertising? No. Following the market trends, I can not mention that almost all paid advertising newspapers have their own websites, but so far cost free business-card site. According to my data in the near future this will change the market and free press and electronic outlets supplemented by newspapers (not only preview of newspapers, and full electronic editions), in particular the free newspaper "RIO" busy reconstruction site. You can tell – another message board. No, this is not the product of the Internet companies to collect thoughtless free content, that only the area were under the banner and contextual advertising. And idea is that by giving advertisement in the newspaper, the advertiser and at the same time gives free advertising to the Internet. For the part of entrepreneurs not yet avail of the latest technology, it is an opportunity to begin to use them. Alas, having spent a long time in Moscow, I should note that the people of Kiev to avail of the Internet in 5 or even 10 times smaller than the residents of Moscow, as compared with Europe and even at the level of kindergarten.